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For legal review. This is a working draft and not yet legal advice. Have counsel review before publishing.

Privacy Policy

Effective date: Pending legal review

Brimio LLC, doing business as Phoenix Rise Energy ("Phoenix Rise Energy," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to [PLACEHOLDER: WEBSITE DOMAIN, e.g. phoenixriseenergy.com] and to phone and text communications with us.

1. Information we collect

  • Information you give us. Your name, phone number, email address, home address or service area, utility provider, homeownership status, and any details you share in a form, on a call, or by text when you ask about solar.
  • Call and text data. When you call us or text us (or we contact you with your consent), we collect call and message records, the content of texts, call recordings where permitted by law, timestamps, and outcome notes. Arizona is a one-party-consent state for call recording. Where required by another state's law, we disclose recording at the start of the call.
  • Consent records. When you submit a form agreeing to be contacted, we record the consent language shown to you, the date and time, your IP address, and your browser information, as evidence of your consent.
  • Site usage data. Through cookies and similar technologies, we collect device, browser, pages viewed, referring source, and approximate location, and we use analytics tools (for example, [PLACEHOLDER: ANALYTICS TOOL, e.g. Google Analytics]) to understand site performance.

2. How we use your information

We use your information to: respond to your inquiry; provide free solar savings reviews and estimates; schedule and confirm appointments; contact you by phone, text, and email with your consent; improve our website and services; maintain compliance and consent records; and meet legal obligations.

3. How we share information

We do not sell your personal information for money. We share information only with:

  • Service providers who help us operate, such as our customer-relationship management (CRM) system, our phone/SMS and AI-voice platform, scheduling tools, and analytics providers, under contracts that limit their use of your data to providing services to us;
  • Financing or solar-installation partners, only with your knowledge, to help deliver the services you request;
  • Legal and safety recipients, when required by law, subpoena, or to protect our rights, customers, or the public.

Some sharing for advertising or analytics may be considered a "sale" or "sharing" under certain state laws even when no money changes hands. See Section 7 (Your rights) and our Do Not Sell or Share My Personal Information section.

4. Data retention

We keep your information for as long as needed to provide services and meet legal and compliance obligations. Consent records, call recordings, and do-not-call records are retained for at least five (5) years to comply with telemarketing recordkeeping and potential dispute-resolution needs. We then delete or de-identify the information, subject to legal holds.

5. How we protect your information

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

6. Cookies and tracking

We use cookies and similar technologies for site functionality and analytics. You can control cookies through your browser settings; disabling some cookies may affect site features. [PLACEHOLDER: If a consent banner / "Do Not Sell" toggle is used, describe it here.]

7. Your rights

Depending on where you live, you may have the right to: know what personal information we collect; access a copy; correct inaccurate information; delete your information; and opt out of the "sale" or "sharing" of your information or of targeted advertising. Arizona residents and residents of other states may exercise these rights as provided by applicable law. We will not discriminate against you for exercising your rights.

Do Not Sell or Share My Personal Information. To opt out of any sale or sharing of your personal information, or to limit use of sensitive information, email [PLACEHOLDER: PRIVACY EMAIL] with "Do Not Sell or Share" in the subject line, or [PLACEHOLDER: link to opt-out form, if any].

How to exercise your rights. Submit a request by email to [PLACEHOLDER: PRIVACY EMAIL] or by phone at [PLACEHOLDER: BUSINESS PHONE]. We will verify your identity and respond within the time required by your state's law (generally within 45 days). You may use an authorized agent where the law allows.

8. Children's privacy

Our website and services are intended for adults (18 and older) who own or are purchasing a home. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

Your right to opt out and our Do-Not-Call policy

Text messages. You may stop receiving text messages at any time by replying STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT) to any message from us. We will suppress your number from further messaging promptly and confirm your opt-out.

Phone calls. You may ask us to stop calling you at any time, on any call or in writing. Tell the representative "put me on your do-not-call list," or email [PLACEHOLDER: BUSINESS EMAIL] with your phone number and the words "Do Not Call."

Internal Do-Not-Call list. We maintain an internal Do-Not-Call list. When you opt out of calls or texts, we add your number to that list and do not contact you for marketing again, except as you later request. We honor opt-out requests within a short, commercially reasonable window and keep a record of your request for at least five (5) years.

National Do-Not-Call Registry. We scrub our outbound calling against the National Do-Not-Call Registry and applicable state do-not-call lists before contacting you. You can register your number for free at donotcall.gov or by calling 1-888-382-1222.

How to request removal. To be removed from all marketing contact, email [PLACEHOLDER: BUSINESS EMAIL], call [PLACEHOLDER: BUSINESS PHONE], or write to [PLACEHOLDER: HQ STREET ADDRESS], [PLACEHOLDER: CITY], AZ [PLACEHOLDER: ZIP]. Include your name and the phone number(s) you want removed.

Response timeframe. We act on text opt-outs promptly (typically within one hour of receiving your STOP message) and on other do-not-call requests within a commercially reasonable time, and in any event consistent with applicable law.

Phoenix Rise Energy SMS messaging program

Program description. When you provide your phone number and agree to be contacted (or when you agree on a phone call with one of our representatives), Phoenix Rise Energy may send you text messages related to residential solar, for example, to confirm or follow up on a free solar savings review, answer questions, share a personalized savings estimate, or follow up after a call. These are conversational, customer-care and marketing messages, not bulk blasts.

Message types. Appointment confirmations and reminders; follow-ups to calls or form submissions; savings-estimate notifications; and replies to your questions.

Message frequency. Message frequency varies based on your conversation with us.

Cost. Message and data rates may apply based on your mobile carrier plan. Phoenix Rise Energy does not charge for the messages themselves.

Opt out. You can opt out of text messages at any time by replying STOP (you may also reply STOPALL, UNSUBSCRIBE, CANCEL, END, or QUIT). After you opt out, you will receive one confirmation message and then no further texts.

Help. Reply HELP (or INFO) for help, or contact us at [PLACEHOLDER: BUSINESS PHONE] or [PLACEHOLDER: BUSINESS EMAIL].

Carrier disclaimer. Mobile carriers are not liable for delayed or undelivered messages. Message delivery is subject to carrier and device conditions outside our control.

By participating, you agree to this SMS program, this Privacy Policy, and the Terms of Service.

Estimate disclaimer

Any savings figures, payback periods, or cost ranges shown on this site or in a savings review are estimates for general guidance only. They are not a guarantee of savings, a binding quote, or a promise of future utility rates. Your actual results depend on your utility, rate plan, usage, roof, system size, financing, applicable incentives, and changes in law and rates over time. Your custom numbers come from a detailed review of your specific home and bill.

9. Changes to this policy

We may update this Privacy Policy. We will post the updated version with a new "Last updated" date. Material changes will be reflected on this page.

10. Contact us about privacy

Privacy questions or requests: [PLACEHOLDER: PRIVACY EMAIL] · [PLACEHOLDER: BUSINESS PHONE] · Brimio LLC dba Phoenix Rise Energy, [PLACEHOLDER: HQ STREET ADDRESS], [PLACEHOLDER: CITY], AZ [PLACEHOLDER: ZIP]. You can also visit our contact page.